I was very pleased to see this story:
“The No. 1 bottled water in the country, Pepsico’s Aquafina, is re-purified municipal drinking water. ….Yesterday, Pepsico and an activist group announced that Aquafina labels will now carry the three words, “Public Water Source.” Enigmatic language at best, but a step closer to transparency…..
Dasani, which is Coca-Cola’s “brand” of water and the #2 water in the U.S. market, is also purified tap water. A Coke spokesperson, with perhaps an excess of modesty, said: “We don’t believe that consumers are confused about the source of Dasani water. The label clearly states that it is purified water.” But it doesn’t give a clue as to what kind of purified water.”
The whole bottled water thing is really irritating. There is an excellent story about the economics of bottled water in Fast Company this month; it is NOT a benign little habit.
Water is water. If you live in the city, you can get excellent tap water. Those of us in the country with wells of questionable quality can purchase RO (reverse osmosis) water, generated on demand, in re-usable 1 and 5 gallon containers for pennies on the dollar compared to pints of bottled water.
Sigh. People are stupid, sometimes.