I’ve mentioned Sense about Science before–it’s a group in the UK that works to block companies and hucksters from misrepresenting themselves as “scientific” when they are just selling pseudoscience.
A new initiative of theirs is to examine specific companies’ claims for the actual science involved. You can download the SAS report “There Goes the Science Bit” here, where they systematically demolish the pseudoscientific claims of 11 companies.
What they did:
“Some of us started making a few phone calls to customer helplines and manufacturers to hunt down the evidence. Some people we spoke to disavowed responsibility or insisted they were responding to consumer concern. Others were able to link their claims to science, albeit from a galaxy far far away. They seemed completely unprepared for our questions and no-one was able to provide solid evidence. “
I especially enjoyed the examination of this claim: “Nutridirect herbal mixture ‘can rid you of over 100 types of parasite.’ The transcript of the phone call is pretty hilarious.
The fact that it is both FUN and explains why the products aren‘t actually scientific in easy to understand language is the best part!