From Forbes Magazine:
“The Burt’s Bees brand is well-anchored in sustainability and health and wellness, and we believe it will benefit from natural and “green” tailwinds,” said Clorox Chief Executive Donald R. Knauss. “It’s in an economically attractive category with a margin structure that will be highly accretive to Clorox.”
So far, lots of little east coast companies have been sucked up by larger corporations (Ben and Jerry’s, Tom’s of Maine) and it really hasn’t gone very well for the employees.
I’d much rather purchase something from a small independent than a giant company. But, aside from our local folks, I guess that’s just about impossible these days.