I love this fundraising campaign from the Bronx Zoo:
Flowers wilt. Chocolates melt. Roaches are forever.
Limited-time Valentine’s Day offer
Can’t decide on what to get that special someone for Valentine’s Day? Sometimes the answer is all around us, and right where it’s been for millions of years—like cockroaches! How better to express your appreciation for that special someone than to name a Madagascar hissing cockroach after them?
…WCS’s Bronx Zoo has 58,000 of these brown, iridescent beauties, and they need names. With a $10 donation, one of them can be named by you. How sweet!
We’ll send a truly memorable certificate of honor to that certain someone explaining that there’s a special insect living at the Bronx Zoo with his or her name on it.
And why do I never think of these sorts of schemes??