Today I got an email from a marketing company that was promoting a campaign I was not at all pleased about.
From the email:
“The National Pest Management Association (NPMA) has launched the “Show Us Your Scream” photo and video contest on its PestWorld Facebook Page, which encourages consumers to submit their best shrieking, shouting, screaming reactions they have when seeing a creepy, crawly pest.”
My response to the email was….not positive. Frankly, this contest seems like it is encouraging people to be fearful about insects, and indirectly promotes excessive pesticide use to kill them, whether or not it is warranted.
The word “phobia” is also used several times in the NPMA press release in a joking context, which belittles the seriousness of a fairly serious anxiety disorder that can affect peoples’ lives.
This contest is a shame, since I know folks at NPMA that are very much in favor of Integrated Pest Management as a philosophy of reducing insecticide use. They are better than this. I am hoping this contest was just the idea of a marketing person.
I have decided what we need is a SHOW US YOUR SQUEE Contest to counterbalance the screaming fearful one.
How to Enter:
Please make a video showing me your happy reaction to a really COOL insect or arachnid. Ideally, we can see the insect as well as your reaction in the video, but I suppose someone could submit a video where they get excited about their eyelash mites.
Show me you aren’t afraid to share the planet with….well, the dominant life form, actually.
Post a link to your video here, or make it a response video to mine.
(Note: comments containing links are held for approval on this blog so I can verify they are related to insects, not “enhancement”.)
The winner, as chosen by a completely random and arbitrary process I will invent after a couple of drinks later this evening, will receive their very own PRINT copy of Attracting Native Pollinators, a $30 value! (If the winner gives me their mailing address, anyway.)
I made a quick video to get you started–I know all of you are far more creative and can do better.
(Warning–I was really excited so the audio is a bit loud.)