The latest buzz going round the online science community is an article that suggests that scientists might not be doing enough to communicate with the public. Scicurious wrote an excellent reply. I struggled to find an excerpt that I could quote here, because the whole thing had me jumping up and down and shouting “AMEN, SISTER.” Here’s one bit:
“…all this emphasis on these BIG names bothers me more than that. Big names are fine. Everyone wants someone to look up to. But small name researchers make great communicators too. I know I’m not winning any big prizes soon, but I’d like to think I write a witty, educational blog post now and again. Why is fame the most important thing here? Why do we need a big scientific name? Why can’t we make our names, say, through the outreach we do (and some solid, but perhaps lesser known science)?
If no one knows who these big name scientists are anyway (as the article implies), then why is it necessary that they be the ones to do the outreach? After all, many of the science communication success stories the author cites GOT THEIR NAMES through their outreach. Who were the Mythbusters…before Mythbusters? No one outside his field knew who Neil deGrasse Tyson was before he started doing outreach. These people made their names THROUGH their outreach. The emphasis on Big Names that are ALREADY big seems really elitist.”
I’ve said this before, but it’s especially relevant to me now, as I’m in what seems to be the twilight of my career:
I will write this shit even if no one but me reads it.
I love insects, I love to write, and I love to find ways to get people to share my OMGBUGZ moments. I’m busting my ass here and on social media every day, not because I am getting famous, and certainly not because it makes me any money. I do it for love.
We know, from decades of research, that what makes a good teacher is passion. Why were Sagan, or DeGrasse Tyson, Nye, or Attenborough successful? Because they love what they do, they love their science, and it shows. (Also, they started in a completely different media environment. And are dudes. But let’s not go there right now.)
There are people out here online with me, passionately writing, podcasting, or videocasting their hearts out. A few lucky ones make a living at it. But just because I don’t have name recognition, that doesn’t mean that I’m not successful. I measure success one comment and one retweet at a time. I don’t have a klout score as high as John Cusack anymore, but that’s not the point.
One person says they changed their mind about hating spiders.
I said something kind to a graduate student and encouraged her.
A local newspaper corrects a mangled insect factoid.
That is what online science communication success looks like now.
With the advent of the internet, ideas or passions bring people together, rather than physical locations or media channels. Scientists that do outreach online–even when it’s looked down upon by fellow scientists? We are modeling positive deviance. It’s not so much what we write that is important, but THAT WE WRITE AT ALL.
We are creating a model for a new kind of science communication. And we are having a bitchin’ time doing it, which invites new people over to have fun with us. We are modeling different ways to share science online to our friends, our friends’ friends, and to the random strange people who keep searching my blog for “sex with insects.” (You know who you are.)
It’s personal relationships that really change the world. I was inspired by Sagan and Attenborough…but it was my not-famous teachers and mentors that helped me get through school and believe that I could be a scientist too. Small individual creative acts (tweets, blog posts, or just chatting on Facebook) can become a thing of lasting value. Shared and random effort can produce useful and meaningful results.
The beauty of the web is that we don’t all have to have the same motivations or professional level of skill. We don’t all have to be working toward the same goal. We can still make change happen simply by putting our ideas out there. The beauty of the web is that scientists can get online and screw around together, playing with ideas.
Who cares if we’re “doing it right.” We’re doing it.
Which is exactly how Insect Carl Sagan Happened. Enjoy.
And then things started to get really awesome:
How to become a social media goddess in 4 not very easy steps